1 Sep 2025

Are we really being ripped off at the till?

From Nights, 8:10 pm on 1 September 2025

Are we really being ripped off by the supermarkets? Perhaps the issue isn't that New Zealanders are overcharged, but that we simply don't earn enough.

That's the argument put forward by NZ Herald Business Editor-at-Large Liam Dann in a column published today.

He speaks to Emile Donovan.

There's a suggestion that the cost-of-living crisis has taken the excitement out of supermarket campaigns.

There's a suggestion that the cost-of-living crisis has taken the excitement out of supermarket campaigns. Photo: Supplied