Online gambling is instantly available at the press of a button. Photo: 123rf
Sign-up bonuses, deposit matches and "free" bets .... are just some of the tactics sports betting companies are using to lure young men into gambling, something the Problem Gambling Foundation is becoming increasingly concerned about.
The Foundation has just launched 'Are You Being Played?' which is a new campaign that highlights how gambling is becoming increasingly embedded in sport, with young men targeted and exposed to betting promotions more than ever before.
The campaign unpacks ten key tactics -backed by research- that betting companies use to engage young men and keep them betting.
Andree Froude is Advocacy and Public Health director at the Problem Gambling Foundation
