11:30 am today

Online marketers - gurus or scam artists?

From Nine To Noon, 11:30 am today
Image of Audun Amundsen and movie poster

Photo: Supplied: Elephant Publicity

Get rich quick schemes have been around for ages - but social media has made them - and the people selling them -  more accessible than ever.

When Norwegian film maker Audun Amundsen was looking to finance his next documentary, he couldn't help but notice the ads being fed to him.

They were from online marketers promising their techniques would help their followers achieve their business goals.

His fundraising quest quickly turned into a documentary about his journey - and about the people who promise instant wealth and success for eyewatering sums.

It's called 'Click the Link Below' - and kicks off with Audun handing over US$7000 to internet guru Akbar Sheik.

The rabbit hole he goes down is a world away from a documentary Audun made when he was younger, when he lived for years with a remote Indonesian tribe.

Audun's film is screening as part of the DocEdge film festival - and he joins Kathryn to talk about his journey to get to know the online entrepreneurs - or as some call them, 'contrepreneurs'.

Image from the film Click on the Link Below

Photo: Supplied: Elephant Publicity