22 Oct 2025

Food waste app with 'surprise bags' launches in NZ

From Nine To Noon, 10:30 am on 22 October 2025
Image of a 'surprise bag' being handed to a customer. Right: Country director Joost Rietveld

Photo: Supplied

A sustainable food app that started in Denmark a decade ago and is used in 19 countries has now been launched in New Zealand. Too Good to Go has over 100 million registered users, and helps food businesses avoid waste by selling discounted 'surprise bags' of unsold food at the end of the day.

Customers who use the app can end up paying a third of the value of what's in the bag. At this stage the platform will only be operating in Auckland, but the platform has plans for expansion. New Zealand is the second country in the Asia Pacific region where Too Good to Go operates, after Australia, where it's available in Sydney, Melbourne and Perth.

  To explain how it all works, Kathryn is joined by Joost Rietveld.