Marketing

One of Miles Anderson's key goals is to make strong wool great again. To achieve that, the South Canterbury sheep farmer and Federated Farmers Meat and Wool chair has his work cut out for him. Miles… Audio

How big brands use new digital marketing tools to create and sustain new markets for junk food, alcohol and tobacco. Professor Gerard Hastings is a renowned British marketing expert who has been a… Audio

The telecommunications company, TeamTalk, has raised nearly 9 million dollars to pay for the rollout of a digital radio network, transform its Wellington fibre-optic network and speed-up development… Audio

The South Canterbury mother-of-two is developing an educational virtual reality programme with her husband Dave, a support hub for rural start-ups in Timaru and on the side is a marketing specialist… Audio

Two of New Zealand's biggest chicken brands, are being called out for misleading labels on their packaging. Tegel and Ingham, market their products as cage-free, and yet no chickens bred for meat in… Audio

Tony and Afsaneh Howey have the largest certified organic blackcurrant farm in New Zealand. The South Canterbury couple produce the fruit for their ViBERi range of food products and supplements. Audio

Emma Mildon, an author with over 32,000 Instagram followers, and The Social Club's Georgia McGillivray discuss what it takes to be a social media influencer. Audio

A group of academics is sticking to its criticism of the advertising regulator over unhealthy food marketed to children. Three top nutrition academics, led by Professor Boyd Swinburn conducted a study… Audio

A University of Auckland researcher has won $300,000 in funding to study young children's perceptions of products marketed to them as healthy. Sixteen children from two schools will wear portable… Audio

The online advertising industry is a preposterous train wreck that must be changed, a former advertising executive says. Audio

Small and medium-sized businesses are likely to be hurting their earnings by not spending enough on their online presence and digital advertising. Audio

Landcorp has had quite a change in focus in recent years. Environmental issues and marketing end products are now a big focus. The SOE has set up a marketing brand Pamu, which means "to farm" in… Audio

What lies behind the facade of Instagram and outfit shots? Fashion blogger Alison Gordan chats about her website Modesto and keeping up appearances while being a country girl at heart. Audio

A Queenstown mayoral candidate is using the slogan 100% Pure Passion and he claims the 100% Pure NZ campaign was his idea. Audio